Pusher is a small brand that got started in 1993 dedicated to designing and manufacturing high quality, innovative climbing holds. In the late 90s and early 00s, Pusher was one of the very few companies to wholeheartedly embrace and support the bouldering and indoor climbing movements. There was an incredible amount of development, energy and innovation coming out of their shop, that let to the first “modern” climbing shapes. Other innovative shapes were Franklin Climbing’s series with holds named “Dirty Diana” or “Messiah” (pictured above) that are still a joy to set with. Today’s holds as the ones that Tobi Reichert sets for the finals of the Munich BWC owe a lot to these modern classics!
Climbing Business Journal’s 2015 “grip list” provides a US-centric but nevertheless interesting overview of current climbing hold shapes